Can you make more without working more? What are the key aspects of becoming profitable? How does your headspace influence the success of the practice?







In this podcast episode, Sam Carvalho speaks about how to CRUSH being profitable with Samantha Varner.







Podcast Sponsor: Brighter Vision















It’s that time of year again!







My friends over at Brighter Vision are once again kicking off the fall season with a month-long digital conference event they call ‘Fall Into Cash’.







For the entire month of September, they’ll be teaming up with the top brands, consultants, and coaches in the mental health industry to provide you with the best advice, tools, content, podcasts, and giveaways; all centered around one main goal – helping you grow your practice and make more money.







Plus, in celebration of the 6th anniversary of ‘Fall Into Cash’, they’re also offering a very special discount exclusively for Practice of the Practice listeners.







From now until the end of the month, they’re offering $20/month off of any website service plan for your whole first year plus no signup fees – that’s a savings of over $200!







For more information and to take advantage of this great offer, head on over to brightervision.com/joe.







Meet Samantha Varner















As a profit coach and money-making business strategist, Samantha Varner specializes in supporting six-figure service-based business owners to make profit a priority by implementing her proprietary CRUSH Formula.







Samantha has 14+ years in PR & Marketing, Finance Strategy as well as Business Development and credits much of her business passion to watching her father in his construction business growing up.







Visit She Collective, listen to Samanatha’s podcast, and connect on Facebook and Instagram.







In This Podcast









* Core







* Revenue







* Utility







* Sales







* Headspace







* Samantha’s advice to private practitioners









Core









It is your mission, your vision, your values, your why because what I’ve noticed is that a lot of business owners will start out skimming over that part … that’s hard to leave as a pillar when things are getting [challenging].

Samantha Varner







When things become difficult in business; either the clients are few, the profits are low, or the market is dry, you need to have a firm and clear grip on your “why”.







Why did you start this business? Why is it important? How can your services and solutions help other people?







Your core will carry you through the thick of the struggle in business, so make sure that you demarcate it to yourself and refer back to it constantly.









You can remind yourself of it and reassess it when you’re setting out standards of operation for your business.